They have become mainstream. That was Phone Number List death of a luxury fashion brand. Apply this to your brand: How do your website and emails portray you? Are you positioning yourself as exclusive, or are you more open to customers? Your Phone Number List brand positioning should be consistent across all channels, including social media. Now, think about your customers: how active are they on social media, are they engaging with you and Phone Number List brands? This will determine how often you post. If you want your fans to have full access to your brand and they are actively engaging with you, be sure to post frequently.
But if you portray yourself as high-end Phone Number List xenophobic, or if your social media followers don't respond well to being bombarded with posts, then downplay it. Rule Breaker #2: Interacting with followers 70% of Twitter followers who were expecting a response from a brand would be very disappointed if they tweeted about a Phone Number List fashion brand. average engagement rate We've established that maintaining exclusivity and aloofness is critical for luxury fashion brands. What better way to distance yourself than to remain silent? That's Phone Number List luxury fashion brands are doing, and it's working. They just broke the second rule of social media marketing. With over 37.8 million Twitter followers across those ten brands, people just can't get enough of it.
In fact, Chanel, Saint Laurent and Phone Number List have 0% participation, but fans are still talking about them and showing their support. So, what level of engagement should you apply to your followers? While your brand may not be Phone Number List exclusive, who has the time to retweet and reply to everything? Having one person do social media marketing instead of three will greatly reduce your abilities. Also, you need to think about your followers. Retweeting Phone Number List compliment about your brand is very self-promotional, does that add any value to your followers?